As 2015 drew to a close, I flew to Düsseldorf from London to close out NEOCOM, an annual event for multichannel retail and commerce. There I spoke about "retail re-imagined," redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years.
Following the event, I met with the NEOCOM team to shoot a short three-minute video that I would love for you to see.
– Iteration vs. Iteration
– My message to German and retailers everywhere
– The most important homework retailers should do around CX
– The major differences between the German and American startup scenes
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Experience is everything…my new book is finally available!
Customer Experience is the Sum of Emotional Reactions
from Brian Solis http://ift.tt/1IWx31G