Tuesday, May 31, 2016

A First Look at New Instagram Business Tools (And What They Mean for Your Business)

Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But soon, they'll be able to dive way beyond total likes and views.

Instagram has officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app.

The Facebook-owned company worked with hundreds of business users to understand what was needed to enhance their Instagram experience, and three key needs became clear-stand out, get insights and find new customers.

Most importantly, they found that businesses want the ability to stand out on Instagram. Secondly, they realised that businesses needed more insights into their post-performance. During their research, a retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers.

With these insights in mind, the company developed new Instagram Business Tools and we'd love to share what's coming with you.

Let's jump in!

Business profiles

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. As noted previously, brands with a business profile can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions.

Business profiles will only be open to those who already have a Facebook Page for their business. Instagram's Global Head of Business and Brand Development, James Quarles explained the reasoning behind this decision to TechCrunch: “In doing that, it gives us the payment credentials, as well as if they want to prepopulate some of the information like their street address, the phone number, and the website.”

The 'Contact' button will appear next to the Following button in the profile information section of the page. Upon clicking the button, users will have the option to get in touch with the business or get directions to their location.


The 'Location' tag will be displayed underneath the current website link on a business page and when tapped, will open up a map showing the business location and enable users to get directions from their current location.



Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others-all from within the mobile app. By learning more about the behavior and demographics of your audience, Instagram believe you can create more relevant and timely content.

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. Here's a look at how the Insights will be displayed on iOS, as reported on Later.com:


Instagram business users will be able to identify where their followers are from, even going as deep as the city they're in. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximise reach and engagement. The new Insights will also show you the most popular times of day your followers are using Instagram.


Later also report that you'll able to view the top posts sorted by Impressions for both a 7 day and a 30 day period. This will help business users to work out an engagement rate based on how many people have seen their post and how many decided to engage with it.

Here's a quick video showing Instagram's new Insights in action:


The ability to promote lets you turn well-performing posts into ads right within the Instagram app-helping you connect with even more customers.

To run an ad, you'll be able to simply pick a post you've already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.


The new ads functionality is designed to let business get started with ads in just a few taps. Speaking to AdWeek, Jim Squires, director of market operations at Instagram, said: “The way I envision this is there are a lot of businesses on the platform that may be new to advertising, or not advertising yet, and this is a straightforward, easy way to start advertising on the platform.”

The simplicity of this tool means that businesses may not have the flexibility and targeting options available using tools like Facebook's Ads Manager or Power Editor. Though, as TechCrunch reports, advertisers will be able to define and save custom audiences based on data from Facebook users' profiles such as gender, age and location and interests.

Over to you

Instagram business tools are just some of the ways Instagram say they hope to make growing a business on much easier. Business profiles, insights and the ability to promote will be rolling out in the US, Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.

I'd love to hear your thoughts on these new features and how they may make your Instagram experience smoother. Feel free to leave a comment and I'd be excited to jump in and join the conversation.

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A First Look at New Instagram Business Tools (And What They Mean for Your Business)

Monday, May 30, 2016

Storytelling at Face Value: Visual Stories at Work

Doug Drexler - Instagram

The “Next Generation” of Visual Story

Doug Drexler is the first Academy, Oscar, and Emmy Award Winning story artist to join us on the Business of Story Podcast.

As a master visual storyteller and one of the FX and makeup geniuses behind operations such as “Dick Tracy,” “Battlestar Galactica,” and ”Star Trek: The Next Generation,” Doug knows his way around the storytelling realm of Hollywood.

Today we tap into his keen visual expertise to better understand the elusive ability to influence clients and customers by crafting game changing visual stories.

Maximize your visual presentations by understanding the psychology behind visual storytelling, the tools at your disposal, and how to use your innated visual storytelling powers for good.

In This Episode

  • The squint test for story visuals

  • How to gain utter confidence in front of an audience

  • The difference between seeing and looking

  • How to tap back into your innately creative storytelling powers


Quotes From This Episode

“Know how to get information across and keep it charming or funny or make people see it in a way that relates to their everyday life. That's the trick. It's learning how to ring those psychological bells that make Pavlov's dogs salivate.” -Doug Drexler

“Wear your story on your face, or wear the story in your graphics or your PowerPoint. Monitor your graphics. Make sure they give data but can still be understood. Show respect, but get the information across immediately.” -Doug Drexler

“There's a difference between seeing and looking. Everything just breezes by you when you're just looking. But actually seeing it, that's a whole different thing and it takes some learning.” -Doug Drexler

“When you're communicating in a business meeting, yes, you want to get the facts across, but at the same time, you want to manipulate the feelings that the people who were watching are having-a feeling of dread or a feeling of warm-and-fuzzy, that's for you to figure out.” -Doug Drexler

“When you're painting a face you're pushing it larger than life. It's a little bit operatic. You bring out the bone structure, and in different ways you can make them more sympathetic, you can make them scarier, you can make them look unwell. So you're telling a story about someone through their face.” -Doug Drexler





Storytelling at Face Value: Visual Stories at Work

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6 Simple Tricks To Make More Money From Your Blog

6 Simple Tricks To Make More Money From Your Blog

Are you getting traffic to your blog, but still struggling to make a good income?

Blogging is a great career option but only if you do it the right way. Of course, everything starts with providing great content to your readers and steadily growing your traffic. Once you have decent traffic to your blog and a loyal audience, it's time to focus on the revenue.

You may have heard a lot of people say that your blog revenue is directly proportional to the traffic coming in, but that's not really true. It's all about executing the money-making ideas in the right way.

So here are six marketing tips to make more money from your blog:

1. Place your ads better

Placing ads on your website is not enough, you have to place ads where your readers are more likely to click on them.

Before placing an advertisement, ask yourself why the readers are here and where exactly you should place the ads so that they don't hamper the user experience and yet, are starkly visible.

Here are a few ideas for ad placement for a better click-through-rate:

  • Sidebar banner

  • Above a blog post title

  • Right below the post title

  • Between different sections of your post

  • At the end of your post, above the author bio

But, of course, every website is different, and that is why I would recommend checking your website's heat map which could tell you where exactly your users tend to click more, and that is where you should place the majority of your ads.

I also recommend checking Google's ad placement policies at regular intervals so you can stay on top of any changes. Also, it's in Google's best interests to make sure the user experience isn't affected, so you won't have to worry about bothering your readers either if you follow their guidelines.

Here is an image that depicts the best places to put ads, the darker the orange the better the placement;

ad placement for make more money from your blog

Image Source: Shout Me Loud

2. Go beyond AdSense

Yes, Google AdSense generates the most intuitive ads for your readers, since Google already knows what the readers have been searching and surfing. But, with a minimum payout threshold of $100 and a difficult approval process, it doesn't hurt to look at some other options as well.

Here a few ad platforms you should definitely consider (all of them work alongside AdSense):


With in-text and in-frame ads, Infolinks can monetize your blog in a completely different way. Getting approval on Infolinks is extremely easy and there is a minimum payout of $50 through PayPal.


This is one of the premier ad platforms which gets you direct advertisements from clients and takes a 25% commission charge. With a minimum payout of $20, the only downside to BuySellAds is that it's not that easy to get approved.


What Viglink does is, it monetizes your outbound links. It turns your ordinary links into affiliate links, so when a reader clicks on your link and buys something, you get a commission through it. This brings the power of affiliate marketing to natural link building.

3. Explore native languages

With so many languages in the world, why should you only focus on English? Google AdSense now supports over 35 languages, and this gives you no reason to ignore native languages.

While English might be one of the most popular languages on the internet, there is an array of readers looking for blogs in their regional languages and you can be the first few to exploit that market.

I launched my blog's Hindi version, ShoutMeHindi, back in June 2015 and I've been getting great feedback ever since.

You don't need to make it exclusively in your local language – you can mix and match English terms, as people tend to be familiar with the digital marketing terminology in English.

native languages for make more money from your blog

4. Collaborate with brands for sponsored posts and reviews

This is the quickest way to earn some good cash, but at the same time, you have to be very cautious about it.

Sponsored posts are where you talk about a product in general, or you try to incorporate something associated with the product naturally into your content. Sponsored reviews are when the company pays you to write reviews about their products.

Sponsored posts should only be done when you can talk about products or brands that your readers would be interested in. I don't need to tell you that when you attempt blatant advertising, readers' trust evaporates.

Now, sponsored reviews are a very sensitive ground. You might be getting paid by the company, but you don't have to completely sell the product. It's important to be unbiased and write your honest thoughts about the products.

Test the product extensively, and then list down all the pros and cons. Be sure to let the company know beforehand that you would be writing an honest review.

To connect with brands, you can create a media kit explaining what advertisers can expect from sponsored posts and reviews and how much you would be charging them.

Suggested networks;

5. Implement affiliate programs

Affiliate marketing, in a nutshell, is where you refer your readers a product and when they buy it through your recommendation, you get a commission out of it.

Our very own Jeff described affiliate marketing as one of the top ways to make money by blogging in 2016. Every affiliate program has a different commission rate and minimum payout. But the reason why it's so popular among bloggers is because you only have to set it up once and you can get paid from all your posts, whether they are old or new.

Even the traffic doesn't matter so much, because it all depends upon the readers buying products through your recommendation.

There are many different kinds of affiliate programs available, and you can select the ones that relate the most to your blog niche.

6. Write an impressive Ebook

One of the best ways to get revenue from your blog is by developing premium content for your readers. Creating ebooks are cheap, and they also make you a niche expert, which can drive in more business later.

You can also build up your subscriber list with an ebook by providing the book – or the first few chapters, depending on your inclination and the worth of the information – free of charge for every subscriber.

But, there is a burning question plaguing every blogger who creates an ebook – should you sell it on your blog or Amazon?

Well, the answer is not as simple as you would want it to be. To make the right decision, you should definitely check out this post by Jeff.

write an ebook for make more money from your blog

Your turn

Now that you have some amazing tips for how to make more money from your blog, it's your turn to implement them. Remember that what might not work for some, might work for you. You need to be patient, monitor your analytics and keep a track of all the revenue being generated by every method.

What are the techniques you currently use to increase blog revenue? Please share in the comments.

Guest Author: Harsh Agrawal, a blog scientist and CEO of ShoutDreams Media, started blogging in 2008 and since then has written numerous posts on Blogging, SEO, Social media, Technology, Affiliate Marketing and more. He has also partnered with various international companies, helping them promote their online businesses. His blog ShoutMeLoud has more than 832K subscribers and receives 1 million Pageviews per month.

The post 6 Simple Tricks To Make More Money From Your Blog appeared first on Jeffbullas's Blog.

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Friday, May 27, 2016

New Twitter Update Coming Soon: How Marketers Will be Able to Maximize All 140 Characters

What was once a rumor that Twitter would update its 140 character count guidelines is now official in the social media sphere:

In the coming months, we're introducing new ways for you to express even more with a Tweet: https://t.co/l1sWRvXWqr http://pic.twitter.com/zzhWpRcABs

- Twitter (@twitter) May 24, 2016

Twitter announced Tuesday morning that within the next few months, usernames, quoted tweets, photos, and other media attachments will no longer count against the tweet's 140-character limit.

Twitter co-founder and chief executive Jack Dorsey told the BBC that “It doesn't make sense to anyone. People have had to work around it. That just looks ugly, and it's confusing.”

This big, new Twitter update will surely change the way people use Twitter personally and how social media marketers use Twitter for business.

Now that it's imminent, let's jump into what the newest Twitter update will mean moving forward and how marketers can maximize those 140 characters for your business or brand.

We've come a long way over the past 10 years! What began as a simple 140-character text message has evolved into a medium that allows people and businesses to express themselves with everything from photos and videos to polls to animated GIFs.

So what exactly will be featured in this newest Twitter update?

Media Attachments in Tweets

How many times have you written what feels like the perfect Twitter update and the second you add the obligatory animated gif of a puppy doing adorable puppy things, the character count falls to -1? If you're anything like me, it happens nearly every single time.


Twitter's recent announcement details that when your tweet includes attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your tweet!

Every single character in a tweet is super important, especially when you only have 140 characters to work with. Being able to add highly engaging media attachments in tweets without having to sacrifice any characters at all means that we'll soon be able to use the full 140 characters to craft the best updates that we possibly can, with more context than ever – this feels like a massive win for social media marketers everywhere!

@Replies on Twitter

When replying to a tweet, @names will no longer count toward the 140-character count. For now, we want to emphasize the word 'replying' here since we know that those will definitely be free characters. However, when it comes to the initial @name tweet, there are some conflicting reports on how Twitter will be counting those characters – most seem to believe that those will indeed count against your allotted 140 characters.

For marketers, this will make having conversations on Twitter so much easier, especially when replying to several people at once. It's not uncommon for a Twitter conversation to pick up so many usernames that it makes having an actual conversation nearly impossible (Hello, Twitter canoe!). This change in @replies will allow marketers to continue that conversation without sacrificing the quality of the tweet due to a rapidly shrinking character count.


Goodbye to .@replies

Twitter is aiming to simplify the rules around tweets that start with a username. Currently, if you want to broadcast a tweet to all of your followers that starts with a @username, beginning the message with a period is the common practice. Without the initial period, only people who follow both you and the person you're tweeting at will be able to see the message in their feed.

With this change, all new Tweets that begin with a username will now reach all of your followers. This means that you'll be able to drop that first period at the start of the tweet and have it reach all of your followers, despite it being directed at a single user. Bonus tip: you can use that extra character to add a happy face emoji to your tweet ”</div

#SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's Roundup

Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide. Read the full article at MarketingProfs

#SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's Roundup

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7 Content Marketing Tools You Need To Be Successful


Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?

Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele.

In today's competitive market, you have to invest wisely to make your brand hog the limelight. It's equally important to judge how well your content marketing strategies are performing against the industry standards. That makes planning your content marketing strategy a vital element in your business success.

Ideally, your strategy should have one simple tenet at its heart – to deliver unique, fresh and informative content that entices your target audience, taps into their interests and drives them to engage with your brand.

For this, you need to understand the buyer's journey. It's interesting to note that 70% of the buyer's journey gets complete before they even reach out to a sales rep.

So focusing just on sales would make you miss out on a major part of the buyer's journey.

With marketing automation tools, you can influence this journey at different stages:

  • Awareness: This is the start of the buyer's journey, where your buyer is probably unaware of your business and that they have a need. At this stage, you should focus on creating awareness for your business and offerings so that your buyers start to understand what you do, and how you can help them address their needs/overcome their pain points.

  • Consideration: Buyers now have already shortlisted a few companies and start to do deeper research to arrive at a decision. You should use your marketing automation tools to keep track of their growing interest and adjust your content so that they see what can influence their decision in your favor.

  • Decision: Buyers are ready to make a purchase and start thinking and comparing about implementation, costs, customer support etc, which will decide the company they'll finally buy from. This is the time to get brand-specific with your content. You can use customer testimonials and case studies to brag about how others have had a positive experience with your offerings.

the buyers journey for content marketing tools

Let's have a look at some tools that will help you experience content marketing success, and nurture buyer's all the way along this journey:

1. BuzzSumo for research

This tool lets you find what works in your niche, for the competition and who to promote your content to for optimal exposure.

From finding hot and trending content around a topic, viral pages on competitor sites, content to share and curate, quality guest posting targets and influencers in a niche. To locating target placements for your infographics and promoting your content on Twitter, you can do it all with this tool.

Without a doubt you can boost your content marketing ROI with BuzzSumo.

buzzsumo for research for content marketing tools

BuzzSumo's available plans are:

  • Pro at $99/month – the starter plan for small teams and bloggers.

  • Agency at $299/month – Agency teams can opt for it where they will get the Facebook Analyzer along with all Pro features.

  • Enterprise at $999/month – This the best bet for brands and publishers that need advanced functionality for large teams.

Where is it used?

When referred to a number of instances where business owners and webmasters use this tool, it is seen that most of them use it either to find influencers within their industry, or writers who can contribute to their blogs.

Richard Moynihan, Social Media Editor at the Telegraph, and Jimi Smoot, an entrepreneur, use BuzzSumo to search influencers in their respective fields. Whereas, AJ Ghergich, of Ghergich & Co. uses BuzzSumo to track which content is performing well and then outreach and contact bloggers and writers to write for their website.

2. CoSchedule for organization

Managing the content on your website or blog is a breeze with this editorial calendar. With Co-Schedule, you can now keep your content as fresh, consistent and engaging as possible. This will help you fortify your web presence and grow your readership.

Thanks to its great layout, CoSchedule lays out all your scheduled posts with ease. You can even see all your scheduled social media posts in one place. It's drag-and-drop feature, seamless integration with WordPress, easy scheduling of social media posts, rescheduling an old post (after checking from the dashboard how many times it has been shared and from where it has received the most traffic) are other features that make your content marketing job that much easier.

You can even use asks and comments on posts to create workflows for your team without emails. Some other features of CoSchedule are:

  • Manage Google Docs Content

  • Convert Google Docs & Evernote Content to WordPress

  • Manage Evernote Content

  • Several integrations to simplify your content marketing tasks

coschedule for organization for content marketing tools

CoSchedule plans available are:

  • “Solo Standard” at $15/month (per calendar billed annually) or $19 month-to-month for a single user, 5 social profiles; it's suitable when you start building your audience.

  • When you plan to use premium integrations and custom workflows to save time and publish even faster, “Solo Marketing” for a single user, 10 social profiles is suitable. It's available at $39 month-to-month or $30/month (per calendar billed annually).

  • “Solo Automation” is fit for those aiming to work smarter with auto-pilot publishing, robust social automation and data driven intelligence. This plan is available at $79 month-to-month or $60/month (per calendar billed annually).

Where is it used?

CoSchedule is a widely used editorial calendar that helps keep content fresh, consistent and engaging. Webmasters and site owners have claimed that they have seen a considerable growth in readership after they started using CoSchedule.

Arienne Holland, the Director of Marketing and Customer Experience at Raven said that their marketing team had to send about 75 fewer emails than before.

3. Crazy Egg for optimization

Apart from a heat map, Crazy Egg offers scroll maps, overlay maps and the confetti report. All these together help you get valuable insight into how your content is performing.

The heat map report displays actual clicks of your visitors to let you know how they engage with your website. Scroll maps gives you insight into time spent by visitors in viewing particular sections of your page.

You can use Crazy Egg to re-prioritize your vital content to areas of your more popular pages. The overlay displays a bunch of little colored markers, attached to every section that has been clicked.

To get more information about a particular section, you just need to open the relevant marker attached to it. Extensive information about each click is given by the confetti report. So, you can categorize clicks by country, browser, referrals and devices used to check how your content is doing and make adjustments where needed.

crazy egg for optimization for content marketing tools

Available plans for Crazy Egg are:

  • The Basic plan at $9/month for starting out. This plan provides daily reports for 10 active pages and 10,000 visits per month.

  • Growing businesses should use the Standard plan at an annual fee of $19/month. This plan provides daily reports for 20 active pages and 25,000 visits per month.

  • Plus at $49/month is Crazy Egg's most popular plan. It offers hourly reports for 50 active pages and 100,000 visits per month. It also comes with mobile heat maps, advanced filtering and priority email support.

  • To get all that you need, Pro at $99/month is your best bet. It offers hourly reports for 100 active pages and 250,000 visits per month. Other features are same as the Plus plan.

Where is it used?

When researched about the areas and reasons people used Crazy Egg for, it is seen that many use it to increase conversions, a few use it for improving their website design, while others use it for Local SEO.

Softmedia and Conversion Rate Experts saw a rise in conversion by about 51% and 25.9% respectively. Pagely used this tool to identify Design Flaws, while Local Visibility System used it for improving their Local SEO.

4. ConvertPlug for increasing email subscriptions

This is touted as the best WordPress subscription plugin currently available. Apart from bringing back your abandoning visitors, this tool can help you gain more leads and subscribers. So, if you are struggling to get subscribers for your newsletter, whitepapers or other content, ConvertPlug can help.

With it, you can;

  • Build a robust email list

  • Promote videos

  • Drive traffic to your site/blog

  • Share updates with your subscribers

  • Get useful insight from analytics to fine tune your content to boost visitor engagement

  • Offer coupons and special deals to bring back those visitors that were previously abandoning your web pages.

  • Capture more leads and boost ROI

ConvertPlug for increasing email subscription for content marketing tools

You can start using ConvertPlug at an unbelievable price of $21. This price tag includes QC by Envato, lifetime future updates and 6 months support. You can also pay just an additional amount of $6.30 to extend the support period to 12 months.

Where is it used?

ConvertPlug is being widely used to build effective email lists and hold back abandoning visitors. Ivailo Durmonski, in his case study posted on http://www.narrowem.com recently, said he experienced about 412% rise in email subscribers within a week of using ConvertPlug.

5. MailChimp for email marketing

Email marketing plays a key role in a business's overall content marketing strategy. You can use MailChimp to automate your emails and send them to different audiences.

This tool lets you:

  • Create your own newsletter or leverage one of its several elegant templates.

  • Target different audiences by segmenting your mailing list based on preferences, behavior and previous sales.

  • Send out your newsletter every time you update your blog, thanks to its RSS-to-email option.

  • Know how well your marketing campaigns are doing by sending reports detailing who's opening your newsletters or sharing them on social networks. With hundreds of app integrations for apps you already use, importing content from other sources and tracking your campaigns' performance is made easy.

MailChimp also has apps that facilitate work on the move from iPhones and Androids.

MailChimp for email marketing for content marketing tools

Pricing plans for MailChimp:

  • Free: If you have less than 2,000 subscribers, you can send a maximum of 12,000 emails every month for free.

  • Growing businesses: Businesses with varying subscribers (from 1,001 – 1,500; 1,501 – 2,000; 2,001 to 2,500 and 2,501 – 2,600) can take their pick from plans costing $20, $25, $30 and $35 respectively.

  • Pro Marketer: This enterprise-level package is suitable for 1,001 – 1,500 subscribers to 2,501 – 2,600 subscribers. Pricing varies from $20 to $35.

Where is it used?

The average open rate for emails is usually seen to hover around 20%. But, with the use of the automation feature of MailChimp, it was seen that the open rate was doubled instantly.

6. Buffer for social media scheduling

For busy business owners, managing their social media accounts and keeping them updated with fresh posts is an ordeal. Buffer brings a great solution by automating the process.

With Buffer, you can:

  • Manage multiple Facebook, Twitter and LinkedIn Accounts

  • Set up your own updating schedule

  • Add/Change/Delete updates Easily

  • Use Buffer with different browsers, leveraging its many extensions, apps and extras

Buffer for Scheduling for content marketing tools

Pricing for individuals:

  • Individual for Free: For 1 user, 1 social profile per platform and 10 scheduled posts.

  • Awesome at $10: For 1 user, 10 social profiles per platform and 100 scheduled posts.

Teams and agencies can choose from three plans namely Small ($99), Medium ($199) and Large ($399).

Where is it used?

When you think of promoting your business on social media – time, consistency, statistics and analysis are among a few things you need to think of. Buffer is an effective tool that has been helping a number of companies and businesses spread across social media. In a case study that speaks about Campaign Monitor using Buffer, it is seen that using the right features for the right purpose will help triple social media shares.

7. Google Analytics for tracking traffic

Gaining insight into which content your users are engaging with the most, as well as what works and what doesn't, can help your content marketing strategy significantly.

With Google Analytics, you can:

  • Find out your most popular web pages

  • Find out your most popular/most shared blog posts

  • Spot the type of content users are looking for on your website (with the site search functionality)

  • See the clickable page elements your visitors interact with the most (using In-Page Analytics Reports within the Google Analytics' Behavior section)

  • Leverage UTM parameters to attach additional information to links that point to your website, thus collecting more in-depth data about the clicks leading visitors to your website

  • Determine the location of visitors who make up the major chunk of your web traffic

  • Detect the online campaigns that bring the most traffic and conversions.

Google Analytics for tracking traffic for content marketing tools

Where is it used?

Google Analytics is a trusted tool that can be used to track the performance of all your marketing efforts.

Companies like Panasonic have used Google Analytics to improve the Return on Investment (ROI) obtained through their digital marketing campaigns. While tracking the performance and sharing it with various media tools, they managed to increase ROI by about 30%.


Content marketing isn't just about framing what to write and how to write. It's much more than that. You not only need to create interesting, precise and engaging content, but have to ensure that it reaches your target audience and is shared by them across various social networking platforms.

It's an uphill task but with the tools mentioned above, you can automate a sizable chunk of the job and get useful insights to fine tune your content to make it work.

Wooing your visitors and keeping your existing and potential customers happy with tailor-made content was never this easy!

Guest Author: Soumya Nair. Dedication, timely efforts and passion are the key protocols that keep me succeeding as an outstanding Digital Marketer, blogger and trainer. I love what I do. My main target is to get conversions. Believe in learning and exploring digital marketing.  Thanks for reading :) 

Twitter: https://twitter.com/Soumya_M_Nair

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7 Content Marketing Tools You Need To Be Successful