In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world.
Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi. Even the color scheme-red, white, blue, plus the emoji's classic yellow-was designed with the brand in mind.
In an interview with AdAge, PepsiCo CEO Indra Nooyi said, “Emojis are the language of today, but no one has put them in the world like Pepsi will in 2016. With more than 70 global and locally uniquely designed emojis printed on cans, bottles, and cups all over the world, you're going to be able to 'say it with a Pepsi' all through the summer of 2016.”
Don't say it with words, #SayitWithPepsi! Do your sweet talking with Pepsi Emojis, hitting shelves May 16th