Tuesday, June 28, 2016

85 Content Distribution Tips To Reach Your Largest Audience

If you want to see the benefits of content marketing, then you need to embrace two things. The first is creating great content. We all know this. It's why 77% of marketers increased their content marketing budget between 2014 and 2015. The second thing you need to do is something that most people overlook. It's […]

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Monday, June 27, 2016

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!


Facebook advertising training for small medium business

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurable success and results.

Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. We train and speak all over the world helping marketing, business and brand leaders try to not only understand organic and paid media, but optimize it for the highest business result possible. One of the top questions I always hear is… “does Facebook marketing actually work?” Then, the next question I hear is…”why doesn't Facebook advertising work for me and my business… I have tried it numerous times and finally just gave up.”

Does this sound familiar?

  • You get confused when you logon to Facebook ad manager

  • You run away from the Facebook Power Editor because it gives you bad dreams

  • You have wasted far too much money on Facebook advertising with little to zero return

  • You don't know where to start when it comes to paid media, earned media and everything in between

  • You don't know the difference between a Facebook boosted post or any other type of Facebook advertisement

If these thoughts feel a little too familiar, then you are in the right place. The truth is that Facebook advertising requires both art and science. You can't just hop on Facebook, insert your credit card and out pops loads of leads, sales and ROI. I know some marketers may want you to believe such, but the truth is they likely just want your email address or your money.

This podcast is part of a new series titled “Welcome to the Pay to Play World, Are You Ready?”

Take a listen to the 208th episode of the Social Zoom Factor podcast to learn 5 things you MUST know before you spend one dime on Facebook advertising!

Be sure to subscribe to this entire brand new series, “Welcome to the Pay to Play World, Are You Ready?” on iTunesStitcher or SoundCloud!

In this 20 minute podcast you will learn: 

  • 5 foundational and fundamental elements you must know before spending a dime on Facebook marketing

  • How to get started right from day one as you start using or learn to optimize your Facebook marketing efforts and investment

  • Why you must have the right mindset for success using Facebook advertising

  • Different types of Facebook advertising options

  • The importance of setting goals, objectives and key performance indicators (KPIs) to measure success

  • Tips to determine your Facebook offer

  • The importance of an integrated digital and social platform for converting leads and achieving your goals

  • Why your problem in achieving your results using Facebook advertising may not be Facebook but other issues with your digital platform and conversion funnels

  • Why you must focus on your conversion funnels as a top priority before wasting time and money on Facebook advertising

  • The importance of knowing your audience to target your audience and increase ROI of Facebook advertising

Supporting Resources:

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor 

social_zoom_factorHow to Subscribe to Social Zoom Factor Podcast 

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Why Using the .Social Domain Can Help Your Customers Find Your Content

Your customers don't have the time or the energy to search for you on every major social media platform. Save them all the work (and boost your visibility) by using the .social domain. Read the full article at MarketingProfs

Why Using the .Social Domain Can Help Your Customers Find Your Content

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Sunday, June 26, 2016

11 Awesome Tactics and Tools to Grow Traffic That Sticks

To be honest I am disillusioned.

Social media offered a promise that was so compelling that when I discovered it I was hooked. The potential and the promise became apparent. You could create, publish and get worldwide attention for free.

And ten years later…..over 2 billion people are now obsessed.

The social  networks and new media channels allowed the freedom and power to get your content and message out without paying for it.

The promise….free attention and content distribution.

Viral traffic was attracted by YouTube. Blowing things up, blending strange objects and cat videos went off. We were mesmerized.

But things aren't the same anymore.

The landscape is changing fast. The new gatekeepers are Facebook and Google. They have the data about your customers and to reach those prospects you now need to pay them. They are the new media moguls.

The social network gatekeepers. And they are slowly closing the gate.

The open web is closing

Facebook, Twitter and LinkedIn all want to keep you within their eco-systems. Much of the viewing of videos and even articles are now happening within the platforms.

Ev Williams (Twitter's founder) is concerned.

In a recent interview on the Atlantic “Primarily what we've seen is that the social networks have gotten really, really big, and they drive more and more of our attention.” They are threatening the open web. “That could be bad,” says Williams.

The reality is that Facebook and other social networks are becoming the default portals. Even Google now is serving up the answers on its results page and you don't need to click through to the website or blog to get the answer.

This stat really makes you sit up and notice.

“85 cents of every new dollar in online advertising went to Google or Facebook in early 2016”, according to a Morgan Stanley analyst quoted by The New York Times. So both the free attention and the paid traffic are being dominated by what is emerging as almost a duopoly.

So what do you do?

You have to get creative.

It's what great marketers have always done. The term has been coined. Growth hacking

Growth hacking is the art and science of growing a business and startup without spending big bucks on paid digital or traditional media advertising. It's all about efficient marketing tactics that deliver growth without advertising.

Let's face it. What startup or small business has a access to a huge marketing budget. Almost no one!

Big brands, banks and the big end of town can pay for brand awareness. But the small guys first need to get leads. That's your email list

But before we go there we need to get traffic.

The new traffic paradigm

Websites, bloggers and start-ups had 3 ways to get traffic to their digital platforms before the social web.

  1. Rank on Google with what was often “Black hat” SEO tactics. Google's got that covered now.

  2. Build an email list. That is still vital despite the predictions of the death of email.

  3. Pay Google for advertising. They used be a lot cheaper and effective a decade ago.

So, things have evolved.

Pay for traffic….We now can pay Google and Facebook. They are the big paid channels.

Earn it. We now can earn attention on social (getting harder) or build authority on Google (takes time)

Partner. Collaborate with influencers, bloggers and websites that already have traffic. But you need to have something of value to exchange.

Own the resulting attention. This is done by building an email list when they show up after you have been working on 1-3. These are your leads.

PEPO traffic acronym

So how do keep getting attention without paying for it despite the big networks wanting to own it all. How do get traffic that is sticky?

As the fight for attention online becomes tougher you will need to look at creating sticky content and traffic.

Grow traffic that sticks

There are some core strategies that you need to consider to be effective on a web that screams louder every day.  These include.

  • Engagement

  • Content

  • Tools

  • Partnerships

Let's take a closer look.


In a world where mass media is impersonal and the web is virtual the challenge is making your engagement authentic. This is becoming key to standing out from the crowd.

Making it personal is what engagement is all about. So here are some tactics and projects you start considering. This could include behind the scenes insights that can turn visitors into raving and engaged fans.

But the challenge is doing engagement at scale.

A face to face meeting is the best but the social web provides the technology and networks to have a highly engaging conversation with no limits.

Engagement tactics are not something that scales traffic fast but it is where the traffic is stickiest. It build that credibility and trust like no other traffic source.

#1. Start a podcast.

Podcasts reveal the voice and personality of bloggers and brands. Podcast popularity is rising with 57 million Americans now listening to them on a regular basis according to Forbes.

The game here is changing fast with Apple iTunes virtual monopoly and market share being  challenged by Androids “Play”. Pandora are getting into the game with “Serial” as well as Spotify throwing its hat in the podcast ring.

This will be good for everyone.

But Podcasting isn't without it's challenges and will need to evolve to achieve greater penetration

They can be hard hard to discover on iTunes. Also they don't surface and are listened to easily via  Google search.  I agree with Jay Baer comments that it has to evolve to being an “on-demand radio“.

Once the standards and platforms evolve to being more open, searchable and easy to use we will see the real explosion of podcasts.

But despite that it's a highly engaging and personable way to communicate and build that all important attention.

#2. Get on Snapchat.

Not much polishing is done here. Snapchat is raw and real. And  the law of scarcity can be used to drive traffic to your blog, landing pages and online portals. A 10 second video and a 24 hour story are driving engagement on Snapchat through the roof.

Who is doing this well?

I will be using Snapchat more over the next few weeks as we trial the engagement and tactics. So watch out for this funny face.

Jeff Bullas Snapchat

#3. Use video sales letters.

Online video is a personal and visual conversation that can be one to many. It scales well.

This type of tactic can convert attention that educates into traffic that converts. Learn the art and science of creating videos that educate first and sell second.

#4. Run webinars.

Webinars is personal training that can be watched by thousands at a time.

Education is the focus and collaborating with other bloggers and influencers can explode both your email list and your traffic.

#5. Livestream.

Livestreaming has come into its own as the technologies have matured. The parallel development of several technologies such as smartphones, video streaming tech and also faster mobile networks has made this possible.

Periscope and Meerkat are two emerging livestreaming platforms. They are personal and very engaging.

Now, just because I listed 5 types of mediums to drive engagement and then traffic doesn't mean that you do all 5. Start with one like a regular webinar or maybe a podcast.


Content needs these to elements to really move across the web.

#6. Headlines.

Steve Rayson and the team at BuzzSumo have done some research and have revealed the 5 key elements for writing a viral headline. It is based upon research done with millions of headlines.

5 Ways to create viral headlines

Here is an example of a headline using this formula.

BuzzSumo Viral Headline Example

#7. Visuals.

Stock images are almost past their use by date on social. The rise and use of “real” images is something that Facebook is encouraging for marketers to include in their social advertising strategy.

This is one of the reasons they chose to Shuttlerock for an innovation award for creating authentic visual  content that will scale and can be uploaded to be used in Facebook ads.

Shuttlerock and authentic visualsAuthentic and relevance is key if you are posting visual ads into a Facebook timeline .


Marketing now needs tech tools.  Love it or hate it the reality is that technology is now a key component of marketing. These are 2 tools that I use to convert traffic that sticks.

#8. SumoMe

Pop-ups are avoided by many because they see them as annoying. Television ads are sort of the mass media version of a pop up. But 50 years later we are still watching television with ads that sometimes seem to run for ever.

A pop-up done well is a bit sticky and also adds value in exchange for an email address. I have been using SumoMe's “Welcome mat” for the last few months  and the results have been astounding.

We have grown our email list by nearly 30,000 just with the Welcome mat!

If you want to learn more join us this Tuesday for a Webinar at 6pm EST and we will reveal some other great tips and tactics how we did this.

SumoMe Welcome mat stats

#9. Leadpages

Traffic is good but converting into leads and then sales needs great landing pages.

We have been using Leadpages for well over a year now and it is one of the fastest and cheapest ways to build landing pages for webinars, sales funnels and for selling products.

It has transformed our business.

This is the Leadpages landing page we created and where we send visitors from Twitter. These are sent every 4-5 hours into the Twitter stream.

This is how the visual tweet looks.

Twitter and Leadpages

This tactic and the landing page is alone adding 400+ new subscribers a month.

Below is the landing page.

Twitter landing page


Trying to find the right partners to collaborate with is becoming a big part of a digital marketer's tool kit.

You can find them the hard way or you can be smart and use some cool tools to identify influencers and bloggers. These are also great for finding content that is trending or viral.

These tactics are now a key part of hijacking engaged traffic.

#10. Newswhip

Want to see what top stories are trending and which influencers and writers are the sources of that? Then Spike NewsWhip is essential for any PR professional, journalist and content creator..

Spike Newswhip Top Stories

#11. BuzzSumo

Want to know what content and who the top influencers are in your industry or niche? Then BuzzSumo is a great tool for identifying bloggers, influencers, companies, journalists that are creating content that is resonating around the web.

It also helps you find the top performing content with its content research feature. You can then use this to use as inspiration for creating content that maybe can go viral.

BuzzSumo average retweets raning for content marketing

What about you?

So what are you doing to attract the eyeballs and ears that you need to succeed in a digital world? How do you break through the clutter, get attention and get traffic that sticks?

What's working for you?

Look forward to hearing your stories and comments below.

Free Webinar

Join us for a webinar on June 28 at 6pm EST time to discover the key tips and tactics to grow your email list fast.

SumoMe banner 3



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Friday, June 24, 2016

#SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's Roundup

New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal. Read the full article at MarketingProfs

#SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's Roundup

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Tuesday, June 21, 2016

Jumpstart Your Facebook Ads

I bet you have heard about Facebook Ads. True? You may also have heard one or more of the tens of thousands of stories about businesses absolutely killing it using them (we are!) and you may even want to try them. But you don't! Why? Because you think they are tough to learn, hard to use […]

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Marketing Agencies' Favorite Digital Tools and Services

Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies? Read the full article at MarketingProfs

Marketing Agencies' Favorite Digital Tools and Services

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3 Weird Ways To Turn Procrastination Into Work-Horse Productivity

3 Weird Ways To Turn Procrastination Into Work-Horse Productivity

About a year ago I came up against my biggest obstacle in my career as a freelance copywriter.

I had just taken on a big name client and I was so excited.

“This was it.” I thought, “My big break!”

However, no matter hard I tried, I just couldn't be productive enough to keep up with all of the work involved.

What was wrong with me?

Staying focused took Herculean effort.

Everyday I had to force myself not to get sucked into email, clickbait, and other computer distractions.

With my family buzzing around outside of my office door, and a million chores to do around the house, it seemed impossible to separate my personal life from my professional life.

And without a boss to breath down my neck every minute, it was all too easy to forget about my work priorities.

The truth is, I had a big opportunity to make a lot of money AND bolster my reputation, but I blew it.

I felt an unbearable amount of guilt for letting my client down. I was so ashamed that I didn't take another client for months.

Instead, I started a long and crazy journey to figure out how to stay on task, get more focused, and become more productive.

After this big client screw up, I sought out professional help to find out if there was a reason for it all.

While on my quest for more productivity, I paid a visit to a psychiatrist.  

The doctor diagnosed me with ADHD.

Learning about my condition accidentally put me on an accelerated course to becoming a productivity expert.

I learned more and more ways to stay focused and productive, and I even invented several of my own original strategies.

It wasn't long before I realized that other work-from-home professionals could seriously benefit from what I'd discovered.

Why is it so hard to focus when you work from home?

For years, I've been running into other work-from-home professionals who keep saying things like:

  • “If only I could stop procrastinating…”

  • “I keep putting off the important things…”

  • “I keep losing track of the big picture.”

  • “I keep getting distracted by email and social media.”

  • “It's hard to stay focused at home.”

  • “I just can't get enough done.”

Whether or not these professionals have ADHD like me, I sure felt like I could relate to their struggle. In fact, working from home as a freelance copywriter WHILE having ADHD only helped me to see the problem more clearly.

I'd come to understand the nature of distraction and procrastination, what's more, I knew that my techniques would be even more effective for people who didn't have ADHD.

MYTH: You Need More Motivation

Some people say they're not productive because they aren't motivated enough. I think that's flat out bogus.

Do you mean to tell me that you don't want a better life for yourself and your family? You mean to tell me that you don't want all of the security, luxury, fun, adventure, opportunity and fulfillment that more productivity can create?

I'm going to take it as a given that you already have all the motivation you need to be more productive. Not only that, I'm going to challenge you to completely rethink the notion that you don't have enough motivation.

If you keep telling yourself you aren't motivated, the implication is that there's something fundamentally wrong with you for not being productive.

You might conclude that you're lazy, stupid, a loser, or that you aren't worthy enough for your goal in the first place.

Isn't that crazy?

Here you are trying to find the motivation to be more productive, but you only end up deciding that you're too defective to be productive in the first place. This type of thinking is not only wrong, it's counterproductive.

Having ADHD qualified me to be the best possible judge for the productivity strategies that really worked. First of all, I really needed solutions that were guaranteed to work because my career depended on it.

A lot of folks are okay with getting attached to a gimmick that isn't all that effective, but not me. My criteria was simple:

I would only consider a productivity hack to be truly worthwhile if it worked as well as my prescription ADHD medication or better.

This is what I discovered…

There are three ways to really move the needle when it comes to being more focused and productive.

You can:

  1. Energize your mind and body

  2. Minimize the distractions in your environment

  3. Eliminate the #1 time thief in your life

How your mind and body influence your focus

I'm already assuming you know that sleep, exercise and nutrition have a major impact on your ability to focus and be productive. As I learned more about ADHD, I learned more about why these elements are so important.

Basically, we all have a hormone called dopamine. The more dopamine that we have available to us in the brain, the easier it is to focus at will. Sleep, exercise, and nutrition all have a powerful impact on the amount of dopamine we produce everyday.

Now, there are lots of ways to improve these three key areas immediately. I'm kind of a mad scientist, so most nights I sleep with an eye mask and earplugs, and I track my sleep quality with an app called Sleep Cycle.

I also eat a low carbohydrate breakfast with lots of protein and fibre, and I take fish oil everyday because some studies indicate that works 40% as well as Ritalin for improving mental focus…

But the biggest productivity breakthrough came in the realm of exercise. I invented a very simple workout which has worked wonders for improving my mental clarity and focus. I call it…

The Pomodoro Workout

You may have heard about the Pomodoro Method before. With this technique you're supposed to alternate between work and rest for twenty five minutes and five minutes respectively. Thousands of people (including myself) have confirmed that it's a great way to keep focused and productive.

I'd been using the Pomodoro Method for a while with good results, but then I thought of a way to make this technique even more powerful.

One day I was devouring another ADHD book and learning about the connection between exercise and improved focus. The book suggested that exercise was one of the best ways to give your brain an instant shot of dopamine, and therefore, an instant boost of focus.

Whenever you started to feel mentally foggy, the author recommended doing one minute of jumping jacks. It didn't take long for me to put two and two together. Soon I added mini workouts to my Pomodoro routine, thus the Pomodoro Workout was born…

The Pomodoro Workout is the best strategy I've come across for consistently maintaining a laser focus all throughout the day. I work in the classic Pomodoro style:  25-minute intervals of work and 5-minute intervals of break, but there's a twist!

During my break, I normally do a low intensity workout for 2 minutes. Some of the workouts I do regularly include jumping jacks, squat jumps, lunges and pushups. After one to two minutes my mind is fresh and energized.

Truth be told, there's hundreds of plyometric workouts to choose from and you should go with what you're most comfortable with. Look no further than the Plyometrics Wikipedia page for all the inspiration you need.

Now keep in mind that you don't have to break the biggest sweat ever. You just have to get your heart rate up slightly for your brain to start ramping up its dopamine production.

Minimizing distractions in your environment

If you want to get more productive, you've got to learn what some people call 'the flow state'. This state of mind is characterized by three criteria:

  1. Your mind is totally relaxed

  2. You're totally gridlocked to your work

  3. You're in a highly creative state of mind

Unfortunately, you can't get into this state if you're stressed out and there's lots of distractions in your work environment. I have a works-every-time trick that always helps. It's called…

Total Distraction Lockdown

Here's what I do:

Whenever I sit at my computer, the first thing I do is ensure that all click-baity websites are blocked right away. I use an app called Self Control. It's fantastic. It blocks me from any website I blacklist. My list includes every social media website and most news websites. I usually set my app to a 3½ hour timer. Once it's on, there's no possible way to get distracted by those websites – not even if I delete the app or restart my computer!

For step two of the Total Distraction Lockdown, I get some noise cancelling headphones so I won't get distracted by any noises. I still found myself getting distracted by noises because I didn't invest in the fancy $300 headphones, so I started wearing earplugs AND headphones. With both, I'm certified deaf!

total distraction lockdown earplugs for productivity

total distraction lockdown headphones for productivity

With both visual and auditory distractions at a bare minimum, I added a third step to my Total Distraction Lockdown routine: these soothing study playlists.

Instrumental music is extremely good for getting relaxed, quieting the mind and getting into a steady work rhythm. When combined with the Self Control app and noise cancelling headphones, I'm able to get into a deep state of flow virtually any time that I choose…

How to eliminate the number one time thief in your life

I believe there is an invisible thief of our time and productivity. Every single day we rub against it like sandpaper, and it adds friction to lives and slows us down. Eventually, all of those lost seconds snowball into an avalanche of wasted time. That dastardly thief is your memory.

Before I learned about ADHD, sometimes I'd waste a good hour per day searching for things that I'd misplaced.

I'd lose my keys, my phone, I almost never had a pen when I needed it, and there were a whole host of office supplies that I could never seem to find, such as rulers, staplers, glue-guns, etc.

In addition to losing stuff around the office, I could never remember my schedule. Looking back, it makes perfect sense that I was a chronic procrastinator – I was like the Tazmanian devil bouncing from one thing to another.

If you can relate to what I'm describing then I've got good news. You can put all of those days behind by…

Firing Your Memory

We've all heard the old saying that the shortest pencil is better than the longest memory. I do whatever I can to avoid using my memory, and instead, rely on systems and technology.

Yes, calendars and to-do lists are very important, and I use them everyday, but Firing Your Memory goes way beyond that.

I don't try to remember ANYTHING. Nothing. Nada. Instead I use the Reminders app on my phone to do all of my remembering for me. I have my reminders organized into several categories. This makes the app exponentially more useful.

reminders app for productivity

My first category is called To-Dos. These are basic reminders for any one-time task or appointment that I may want to do at any time in the future. For example, remembering to call my bank next week…

The second category is for Daily reminders. These are great for establishing daily habits. For example, I have a daily reminder to stop drinking coffee after 3p.m.

The third category is for Recurring reminders. These are for reminders that happen in consistent but varying intervals. For example, I have a weekly reminder to review my household budget.

The fourth category is for Birthdays and Anniversaries. That pretty much explains itself. Now I get to remember my niece's birthday without fail every year!

The fifth category is for Expiration Dates. That way I remember to renew my various documents like my driver's license before it becomes an emergency.

Also, stop wasting time looking for lost items!

To avoid losing things, I've made everything really difficult to misplace.


I tie everything down!

Like my house keys:

pen for productivity

pen 2 for productivity

And my tools and stationery (I bought a bunch of snap-release lanyards here):

tools and stationery for productivity

I also keep a Tile tracker on my keys so that I definitely never lose them. Check it out on Amazon. The Tile tracker also keeps track of my cellphone so I can't ever waste time looking for that either:

tile tracker for productivity


When it comes to Firing Your Memory, these tips are only the tip of the iceberg.

The bottom line is, if something's impossible to forget, then you don't have to waste time trying to remember it. I've internalized this principle in every aspect of my life and I estimate that I've reclaimed between one and two hours per day of lost time.

Guest Author: Anton Volney is a direct response copywriter and a LinkedIn profile writing expert. He can help you attract up to 50% more clients, customers, and job offers right away with his free eBook, “Look Good On LinkedIn”. Get it here: http://ift.tt/28LKzZW

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