Saturday, October 31, 2015
Friday, October 30, 2015
Twitter is an amazing platform to connect in a human way with clients, potential clients, colleagues, industry leaders, influencers, old friends and new peeps you haven’t even met yet. They can live next door, down the street, across town or across the globe. No matter the time of day or night, it’s a guarantee that someone is available right now and eager to have a conversation with you.
The biggest struggles most business and marketing leaders face when it comes to Twitter is the learning curve as well as finding the time to make the investment to achieve a positive ROI on time invested. It takes time to plan a Twitter strategy, manage your account and following, create content, find new followers, inspire the followers they you already have and the list goes on.
Many new to Twitter think it’s a very overwhelming platform. They struggle with not only knowing how to inspire and connect with other Twitter users in a human way, but finding the time to do such.
Leveraging automation and technology can help increase the ROI of time spent on Twitter as well as give you back your life! There is much debate in regard to automating Twitter or not automating Twitter. It is definitely both art and science. It requires setting goals, knowledge of your audience, customers and knowing how much automation will benefit your audience and your business vs hinder the results you are seeking.
Using automation with social media requires a crawl, walk, run approach. It’s best to test the waters first and see how your audience responds. Then you can more easily tweak, rinse, repeat, and optimize for the highest results possible. The last thing you want to do is tick off your loyal followers just because you want to save a few minutes a day.
Take a listen to the 180th episode of the Social Zoom Factor podcast for 5 of my favorite Twitter automation tools plus 5 best practices and tips to leverage Twitter and social media automation so it helps, versus hurts your business and brand.
In this 25 minute podcast you will learn:
- 5 Best practices for using Twitter and any social media automation
- 5 of my favorite tools for Twitter automation
- 5 things you can easily automate with Twitter
- Why you must set goals and develop a plan for what you want to automate with Twitter
- How to leverage automation and not be a spammer
- Why you should not automatically tweet your Facebook posts
- Why you must understand each social network and not treat them all the same
- How to automate and curate content to keep connected with your audience
- How to choose the right times of day to automate your Twitter efforts
- Balancing both art and science with Twitter automation strategies
- Audience Analysis Worksheet (worksheet to help you prioritize your niche)
- Welcome to the Inspiration Age (episode 170)
- Twitter Persona Worksheet (worksheet to help you develop your Twitter Persona)
- How to Use Twitter Video to Inspire & Connect with Your Audience
- How to Maximize Business Results with Twitter Marketing (episode 174)
- 8 Twitter Tips to Maximize Time and ROI of Twitter
- Twitter Lists in a Nutshell
- 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 172)
- Brand Humanization in a Nutshell
- 8 Steps to Develop a Social Business Plan (white paper)
Favorite Tools Mentioned:
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media – Building Your Media Foundation
- Twitter for Business: 7 Tips to Maximize Results in the Inspiration Age
- 10 Reasons You Need an Integrated Digital Marketing, Social Media Strategy and Plan
- How to Use Native Twitter Video Marketing for Business: 5 Best Practices Plus 10 Content Ideas
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To Automate or Not to Automate? Twitter Automation Tools and Tips to Zoom Your Tweets
We’re deep in earnings season for the third quarter of 2015, when public companies report their financial performance. As usual, there were surprises that had an immediate effect on stock prices.
One in particular was that of Ford Motor Company, which had the most profitable quarter in the company’s 112-year history. But it missed Wall Street analysts’ earnings per share estimate by one penny, sending the stock into a five percent drop. [Disclosure: I used to work for Ford and still hold Ford stock.]
We’re used to seeing Twitter’s stock hammered by Wall Street around earnings time, as it has been under scrutiny for its leadership changes, user growth and advertising revenue.
Unfortunately, Wall Street’s preoccupation with quarter-over-quarter performance and demands for results in such a short period of time are common occurrences in this global economy. They’re a symptom of something more insidious at work: a lack of attention, and an inability to commit to the long term.
Recently, Mark Schaefer wrote about measuring social media, including what is being measured, but more importantly, when you’re measuring. I was struck by the when, because it fits exactly with what’s going on with Wall Street.
Straight out of the gate, social media can have an impact on awareness more than any kind of financial gain. After you’ve been doing that with some consistency over time, you can measure reliable reach—that is, building a connection with your audience. And finally, the third phase is where you’ll be able to see the financial gain, as your consistent efforts turn into leads and sales.
The challenge is that many brands focus on the last phase, and that phase can take 1-3 years! If your measurement focuses only on what’s being delivered in the short term (the when) and looks for financial gains (the what), you’re measuring the wrong thing at the wrong time. (highlight to tweet)
So, just as Wall Street needs to focus on the long game, so do marketers. We need to be committed to a long-term content strategy that brings different benefits over a longer time frame.
If you have the intelligence and bravery to pull it off, your personal stock will rise.
Are You a Short-Term Reactionary or a Long-Term Visionary?
from Convince and Convert Blog: Social Media Strategy and Social Media Consulting http://ift.tt/1P1NHyv
Thursday, October 29, 2015
The digital battle is on!
Content competition is fierce. One billion websites, two billion plus social media users and 3 billion plus mobile owners. So you need to break through the clutter not only on desktop but on smart phones. But build it and they will come is not an option.
Content marketing is two words.
So you not only have to create great content. But you have to build distribution networks for that content and then hustle it to the world on social, email and search engines. It needs persistent focused effort. That’s marketing.
How do you do that?
You can pay for it and pull out the credit card and start advertising on Facebook and Google. This is the fast way to put content in front of potential readers, viewers and customers. This is possible if you have the money but not the time.
But if you want to earn it rather than pay for it then you have a lot to do. This includes doing all of the following.
- Build distribution on Social media by growing your followers
- Make it easy for them to share your content
- Guest blogging for the top influencers in your industry
- Increase the size of your email list
- Grow your search engine ranking so your content gets found on the first page of Google
This is the work of years. But to make it even harder Facebook has changed the game in social. It has made the “earned attention” harder. It’s organic reach is approaching zero.
But there is one social network that doesn’t choke your posts and make them invisible through filtering to your followers.
They have taken the time and put in the effort to build their social distribution.
Then they make sure that they are tweeting often.
What type of content works for influencers?
To find content I use the Popsters tool.
This is a great social app that allows you to find their top content on Twitter. It is a cool tool that allows me to find the top content not only on Twitter but Facebook, Instagram and YouTube.
Using this tool I have discovered what type of content gets shared the most and has the highest engagement.
1. Kim Garst
Kim is a Twitter powerhouse and has over 400,000 Twitter followers. Kim is a prolific tweeter and uses images often and well. If you want to see Twitter “best practice” follow Kim. She is a great example to model your Twitter tactics on!
Kim blogs at KimGarst.com.
2. Mark Schaefer
Mark wrote the book on Twitter. The Tao of Twitter. He is a prolific author and international speaker. You can find him at his blog Businessesgrow.com
3. Joe Pulizzi
Joe is one of the brains behind Content Marketing Institute and knows how content works. This is one of his top ten tweets.
It is interesting to see that this one is not a visual tweet but Joe doesn’t post as many images as some of the other influencers.
4. Jay Baer
Jay’s online portal and authority site is at Convince and Convert. Jay and his team are “Digital marketing advisers”
He is also a speaker and author on social media and other things digital.
5. Pam Moore
Pam is a constant tweeter and a top influencer. She runs a digital agency with the fun name “Marketing Nut“.
Here is one of her top tweets. She loves using visuals!
6. Jeffrey Hayzlett
Jeffrey Hayzlett is a top selling author and international speaker and blogs at Hayzlett.com. Of course one of his top tweets is an image of his book “Think Big. Act Bigger” which I am in the middle of reading.
7. Michael Brenner
Michael is a top influencer, blogger and digital marketer that covers social and content and top digital topics on his blog B2B Marketing Insider. This image he uses below which highlights some of the top influencers on Twitter reveals a great tactic to drive attention and traffic with Twitter.
Do a shout out!
A little curious?
I decided to see what my top tweets were and here is one of them I found on Popsters.
Here is one of my top tweets. It is a mini infographic. I have found this type of visual to be one of the best tactics to achieve a lot of retweets.
What is your top Twitter content?
So if you want to see what your top tweets and content on Twitter, Facebook and some of the other social media networks are in your niche try out Popsters.
The post How 7 Top Influencers Share Great Content on Twitter appeared first on Jeffbullas's Blog.
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How 7 Top Influencers Share Great Content on Twitter
The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is.
It even happens when we plan out our workday, decide what to eat, and choose where to go on vacation. Do you want to get more done, but not the most important things? Do you want more food, but fewer exquisite experiences? And do you want to return from vacation so tired from seeing so many things, or having had a handful of truly transcendent moments?
Since we are marketers, let’s focus on leads. We will leave the philosophical wrangling of our lives for another time.
What B2B Marketers Value in a Lead Gen Strategy
B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success. Whether you call it a funnel, a journey, or a loop, prospects that become leads have raised their hands and expressed some interest in what your B2B company does, makes, or provides.
Leads are so important to B2B marketing that research firms study them all the time. And this battle between quality and quantity unwittingly shows up in these studies.
According to a recent study by Ascend2, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. (highlight to tweet)
That’s right. Seven out of 10 marketers in this survey have said the most important part of their lead generation strategy is to get better quality leads. I’ll say it one more time: Getting better leads is part of their strategy.
But if we look at the third most important objective of this study, cited by 54% of those marketers surveyed, it is increasing the quantity of leads generated. Wait—so more than half of them just want more leads?
How can the quality of leads be the most important and the quantity not be that far behind? The answer has to do with the culture of the organization and what metrics are important to executives.
Marketers who say quality of leads are the most important are those who have connected their lead generation efforts to their sales pipeline metrics. This kind of marketing and sales alignment has become more common with the shifts that digital marketing has caused in this relationship. It doesn’t take long to discover that as lead quality increases, so does its impact on the sales pipeline.
Quality Over Quantity
Those who are interested in more leads are the marketers who don’t have their metrics house in order. Executives demand more leads, but they are not connecting the dots with its impact on sales. Of course more leads are required to increase sales. But as they will find out once their metrics reach a certain level of maturity, that’s not true if they are not attracting the right prospects.
The takeaway for B2B marketers is that they need to follow the lead (pun intended) of these marketers surveyed and focus on attracting the right prospects for their company. It’s not just about the number of leads. Whether you determine who your quality prospects are with the types of content consumed, a lead scoring model, or a true end-to-end reporting structure from marketing to sales, this is now a requirement of modern marketing.
Stat of the Month is a series brought to you by Oracle Marketing Cloud. Once a month, they’ll pick one marketing stat and talk about what that means and why it is important to you. Follow more of their content here.
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70% of B2B Marketers Want More Quality Leads
from Convince and Convert Blog: Social Media Strategy and Social Media Consulting http://ift.tt/1NCTp6S