Business: Marriott Aims for Hotel Domination
On Monday, Marriott International announced it would acquire Starwood Hotels & Resorts Worldwide. With over 5,500 hotels in over 100 countries this merger will create the largest hotel chain in the world, including brands such as Ritz-Carlton, St. Regis, W, Sheraton, and Westin.
Starwood is renowned for its loyalty program, so of course, there was backlash by Starwood Preferred Guests after the news broke. By Wednesday, top Marriott-related headlines offered little focus on the acquisition itself, but rather the concern raised by SPG members:
While the acquisition was a huge move for Marriott, those in the SPG camp are worried the level of personalization and the attention will disappear upon forthcoming hotel stays. In order to keep loyalty members happy, both Marriott and Starwood will have to ensure hospitality remains consistent as the two attempt to combine loyalty programs, their unique services and operations.