Wednesday, October 26, 2016

Instagram vs. Snapchat, Facebook Notes, Buffer Hacks & Personal Emojis – Bonus Episode [002]

We are super excited to share our second, very special bonus podcast episode with you!

Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. Get to know the hosts Hailley, Kevan, & Brian a bit better as they share some of the things they're working on this week in social media – complete with actionable takeaways and useful insights.

This week we're chatting all about Snapchat vs. Instagram Stories and how brands and people are using the platforms in very unique ways. We also discuss our Facebook Notes experiment, if it's possible to brand your own emoji, and how to build your own content hub within Buffer!

A huge thank you to all of you for joining us every week for brand new episodes of The Science of Social Media. We appreciate you taking the time to listen and for your amazing support over the last few weeks. We'd love to hear from you on iTunes or using the hashtag #bufferpodcast on Twitter.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

Here's what we chat about in this episode:

  • Snapchat vs. Instagram Stories and how brands and individuals are using the platform in very different ways

  • Our recent experiment with Facebook Notes and how they performed in comparison to normal links

  • If it's possible to brand your own emoji and what effect that may have on your social media

  • We play a fun game called “Top 10” – We'd love for you to tune in to play along with us!

4 Key Takeaways from the Show from Hailley, Brian, and Kevan

Quotes pulled from the show!

1. Facebook Notes experiment & learnings

Within the Facebook composer there's a great feature called Facebook Notes which essentially looks like a Medium post directly within Facebook. There's a cover photo, you can format the post, and it posts natively within Facebook. The hypothesis going in was that Facebook would reward a native blog post with more reach and engagement. To our surprise, it did not perform as well as we thought it would.

Although the post didn't work, it sparked people's curiosity. I'd highly recommend that you all give Facebook Notes a try and see how it works for you. I would love to hear how it goes in the comments below!

2. How brands and people are using Snapchat vs. Instagram Stories

“The biggest thing for me, and I've been experimenting with this a lot, is testing and learning about Snapchat Stories vs. Instagram Stories. I'm coming at this from a personal user perspective and what I've been doing is using Snapchat as a 1-to-1 communication tool. Then I take the content that I used to put on Snapchat and post that to Instagram Stories because I have a much bigger audience there. Instagram is more of that one-to-many strategy. But for many marketers and brands it is quite the opposite. It's interesting to see how it is playing out in the social media world.”

3. Creating a hub of great content in Buffer and “can I brand an emoji?”

“I love to have some go-to Tweets and go-to Facebook posts when I'm out of content. So I've built myself a content repository within Buffer. What I've done is created a fake Twitter account for myself and connected it to Buffer. Every so often I will run through the Tweets from my main Twitter account, find the ones that are best performing, and then drag them over into the fake account. I also have a IFTTT recipe that connects my favorite Pocket reads into my fake Twitter account. From there, I can drag them from the fake account into my real account whenever I'm dry on content.”

4. Branding your own emoji

“I would like to brand my own emoji – the French Fry emoji ”</p

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