Mack and Bobbi’s secret agenda moves forward, while flashbacks give new insight into their history.
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Marvel’s latest Star Wars comic gives the back story on the resident Jedi of the Star Wars Rebels TV show, Kanan.
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There are fantastic ways to save money, use less electricity and be more energy conscious. You can make a difference by learning all about solar lights. If you’re tired of feeling like your questions about solar lights are never answered correctly then you should continue reading. Solar lights are a great way to brighten your …
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The clean energy industry is a booming market in recent times, when the protection of the environment seems to be a priority for all. Solar energy has long been accepted as the best source for the safest and efficient energy that humans produce electricity for our consumption needs. Most countries are opting for this system …
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Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and large businesses, the content you create is the main bridge connecting your brand to your customer.
Last week, the hot topic of the Social Media Marketing World gathering in sunny San Diego was the critical importance of strong content marketing that captures and converts your customer. Captivating, concise, and consistent content is a core part of any brand. Joe Pulizzi, founder of the well-known content marketing hub Content Marketing Institute and author of Epic Content Marketing shared a simple 6-step process to create your content marketing strategy. Although his session was mainly geared toward small, new businesses and entrepreneurs, it serves as a great reminder and framework for big businesses to take a second look at their current content marketing strategy.
Here are 6 simple steps to creating your content marketing strategy:
Your content should be niche. To start, Joe suggests you follow in the steps of every media company and create an editorial mission or as he calls it: A Content Marketing Mission Statement.
In this mission statement there are 3 stages that must be touched on: 1. Define Core Target Audience. You really should only target one. If you target more than one group, you aren’t going niche enough. 2. What will be delivered? 3. The outcome for the Audience. Tip: Add a column to your content marketing calendar spreadsheet called “outcomes”. This will help you define what the audience will get out of the post.
However, many marketers make the mistake of thinking that these influencers will become advocates. The key for building this initial influencer list is to use them for reach. After that, you shift your focus on building more authority with your newly acquired eyeballs.
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