Monday, May 11, 2015

Mobile Video Ad “Viewability” Beats Desktop By 30 Points

Share this post and help spread the love! Mobile Video Ad “Viewability” Beats Desktop By 30 Points Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was generally consistent with older studies (e.g., comScore) that showed a large percentage of online ads were not seen. Advertisers were still paying for these…...

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