Sunday, March 6, 2016
Shut Cell Foam Insulation: Does It Actually Save More Money Compared to Fiberglass?
It is available through do it yourself packages as well as pre-sprayed sheets. You could likewise get a specialist to install it for you, yet since the task is reasonably simple you can do it on your own as well as save around 50 % of the cost. This insulation is ideal for insulating walls along with attic rooms. It is splashed into dental caries of incomplete wall surfaces and on the underside of attic roofs. Finished walls can also be shielded by just pushing in the foam into the dental caries with holes. Besides preventing heat circulation, it additionally develops an air limited seal around your house by closing leaks, fractures and even voids.
Positive aspects
Closed cell foam insulation in impenetrable and also does not take in dampness and also for this reason is effective in inhibiting mold and mildew. Cement containing the closed cell selection is fire resistant. Additionally, it also gives acoustical insulation to your room as well as includes security to its structure. It is used in small quantities and even is simple to make use of when as compared to batts as well as coverings which should be resized and also cut out. Frequently used types of closed cell insulation are polyicynene, polyisocyanurate, polystyrene, as well as icynene spray formula.
Closed vs. Open up Cell Insulation Foam
Open cell insulation is absorptive to moisture along with water and also this could cause mold development inside the foam and that can be extremely difficult to treat. Foam that has the shut sort of cells has no such troubles. It provides premium insulation with R-values varying from 5-8 per inch while open cell foam has normal R-values of 3-4 for the same density. This implies a slim layer of shut cell foam gives two times as much insulation as open cell foam does. Not only this, closed cell foam insulation is stronger and also needs no trimming which is needed when it comes to open cell foam.
Saturday, March 5, 2016
Shut Cell Foam Insulation: Does It Actually Save More Money Compared to Fiberglass?
It is available through do it yourself packages as well as pre-sprayed sheets. You could likewise get a specialist to install it for you, yet since the task is reasonably simple you can do it on your own as well as save around 50 % of the cost. This insulation is ideal for insulating walls along with attic rooms. It is splashed into dental caries of incomplete wall surfaces and on the underside of attic roofs. Finished walls can also be shielded by just pushing in the foam into the dental caries with holes. Besides preventing heat circulation, it additionally develops an air limited seal around your house by closing leaks, fractures and even voids.
Positive aspects
Closed cell foam insulation in impenetrable and also does not take in dampness and also for this reason is effective in inhibiting mold and mildew. Cement containing the closed cell selection is fire resistant. Additionally, it also gives acoustical insulation to your room as well as includes security to its structure. It is used in small quantities and even is simple to make use of when as compared to batts as well as coverings which should be resized and also cut out. Frequently used types of closed cell insulation are polyicynene, polyisocyanurate, polystyrene, as well as icynene spray formula.
Closed vs. Open up Cell Insulation Foam
Open cell insulation is absorptive to moisture along with water and also this could cause mold development inside the foam and that can be extremely difficult to treat. Foam that has the shut sort of cells has no such troubles. It provides premium insulation with R-values varying from 5-8 per inch while open cell foam has normal R-values of 3-4 for the same density. This implies a slim layer of shut cell foam gives two times as much insulation as open cell foam does. Not only this, closed cell foam insulation is stronger and also needs no trimming which is needed when it comes to open cell foam.
Speed is Not the Currency of Satisfaction in Customer Service
Many companies agree: it’s not easy to hug your haters. But doing so makes business sense.
Businesses that answer every complaint, in every channel, every time are businesses that consistently exceed customer expectations. They create advocacy gains that translate into real revenue.
You don‘t have to hug haters faster, you have to hug them across more platforms. This is especially true in the “onstage” (public and social) venues where companies often refuse to participate.
With the help of Edison Research, I asked over 2,000 individuals, who had complained to a business in the prior 12 months, whether they expected a response when they complained, and if they did expect one, how quickly they anticipated the business to reply.
Our findings form the basis of The Hatrix: the expectation and corresponding advocacy impact for onstage and offstage haters. (The Hatrix is available as a free, downloadable poster – take a moment to grab it now, and keep The Hatrix in your office to remind you of these key points).
Do haters expect a response?
Just as onstage and offstage haters differ in their use of technology, they also diverge in their expectation of a response. When customers complain in a direct, offstage manner such as telephone or email, they anticipate that businesses will reply. Specifically, when complaints are made by telephone, customers expect a response 91 percent of the time.
Email expectations are virtually identical; 89 percent of complainers who use that channel first anticipate a reply. Our research shows that, 84 percent of phone complainers and 78 percent of email complainers actually received a response. The expectations for response among onstage haters is far different, however.
When complaining in social media, customers expect a response just 42 percent of the time, and 40 percent receive one. When complaining on a review site like Yelp, TripAdvisor, Amazon or similar, 53 percent of those onstage haters expect businesses to reply, and 53 percent of the time a reply is received. In discussion boards and forums, 47 percent of complainers expect a reply and their complaints are addressed 49 percent of the time.
Businesses must manage expectations better
Remarkably, the legacy, offstage channels are where companies are failing to meet the desires of today‘s customers. How much goodwill is being squandered with the 11 percent gap between expectation and reality in the email channel?
There are significant differences between offstage haters who want a reply and an answer, and onstage haters who often want an audience, and don‘t even expect a reply half the time.
How Fast Do Haters Expect a Response?
When I first designed this study with Edison Research, I anticipated a far different set of findings. I fully expected to discover that in today‘s hyper-speed world, speed of response would have the greatest impact on customer advocacy; that being fast would be the currency of satisfaction. But it‘s not entirely true, at least not yet.
Speed of response has an impact on overall customer satisfaction, and the willingness of haters to embrace your business, post-complaint. But the impact isn‘t massive. This is partially because when complaints are addressed, companies are doing a satisfactory job at answering them without delay. The problem is that many complaints are never answered.
If you want to retain customers with great customer service and customer experience, it‘s not just about being fast, it‘s about being everywhere.
Sixty-seven percent of haters who complain by telephone are satisfied with response time, and 75 percent of today‘s telephone complaints are handled by business within 24 hours.
Email doesn‘t fare as well, with 61 percent of haters satisfied with response time on that channel. This is perhaps because just 52 percent of email complaints are addressed within 24 hours.
Onstage haters are different
Onstage haters’ expectations for speedy response are quite different. Just 32 percent of social media complainers are happy with how fast businesses respond in that channel. This is despite the fact that 63 percent of social media complaints that are addressed are handled within 24 hours. That‘s not fast enough.
Today, 39 percent of social media complainers expect a reply within 60 minutes, yet the average response time from business is 4.9 hours. Closing that expectation gap is a major element of the Hug Your Haters success formula.
Haters who complained on Twitter are the most satisfied with response time. Eighty-eight percent of complainers who received a reply there are happy with the speed of that reply. This may be because many businesses in the United States and around the world have come to view Twitter as a primary customer service vehicle, and have assigned significant resources to the channel accordingly.
But according to our study, this Twitter-centric model of social media customer service may be misplaced. 71 percent of all social media complaints in the United States are logged on Facebook, with Twitter a distant second at 17 percent. Google + represents six percent of complaints, and Instagram, another five percent.
Certainly, Facebook has far more users than Twitter, which may partially explain a difference in usage. But many customers also take to Facebook to sound off in ways that may not be directly actionable or solvable. Often, Facebook complaints are structured, negative feedback more than they are cries for help. These are viewed as “complaints” by consumers, but may not be viewed as such by businesses.
This discrepancy may cause companies to misjudge the scope and scale of customer service opportunities. They seem to favor Twitter, where the overall participation may be lower, but the use of the venue as a direct customer service channel is more obvious.
Being fast is not the currency of satisfaction, but you must respond in less than 24 hours. To create customer advocacy that translates into real revenue, companies must set up a system to exceed expectations.
Drawn from Hug Your Haters: How to Embrace Complaints and Keep Your Customers, about which Guy Kawasaki says: “This is a landmark book in the history of customer service.”
Written by Jay Baer, Hug Your Haters is the first customer service and customer experience book written for the modern, mobile era and is based on proprietary research and more than 70 exclusive interviews.
Speed is Not the Currency of Satisfaction in Customer Service
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Friday, March 4, 2016
Engagement on Facebook Custom Audiences: Do You Have This?
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Engagement on Facebook Custom Audiences: Do You Have This?
Five Carousel Ad Examples to Inspire Your Marketing
Five Carousel Ad Examples to Inspire Your Marketing
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Thursday, March 3, 2016
Why Zappos Wants to Create a New Holiday
What would you do with an extra day off? This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday. Hosted on Change.org and a dedicated Zappos website, the company offers some compelling reasons for its position.
Zappos celebrated Leap Day by giving all 1,600 employees the day off as a paid holiday and encouraged them to #TakeTheLeap and cross an item off of their bucket list. (highlight to tweet) Watch as CEO Tony Hsieh tells employees that they will all have Leap Day off and inspires them to think about how they want to spend their day.
Then, Zappos took it a step further and documented how its employees checked off their Leap Day bucket list items.
To move this initiative forward, Zappos is looking for 100,000 people to sign its Change.org petition. From there, the next steps are unclear, but as Zappos notes, “The President can declare a one-time federal holiday by way of executive order. Creating a new federal holiday for good will require Congressional approval.”
While it could seem far-fetched for a company like Zappos to embark on an initiative like this, the company is essentially leading by example. CEO Tony Hsieh could easily decide to give all Zappos employees every Leap Year off, but why not inspire other leaders and companies in the process? Zappos is celebrated for its exceptional culture, and examples like this can further inspire its customers, current and future employees, and other executives.
It’s important to note that part of what makes this initiative so compelling is how Zappos brought the story and mission of #TakeTheLeap to life. From leveraging Change.org to a dedicated microsite with stats on how many extra hours we’re working in a Leap Year or our lifetime, there’s a clearly defined argument for the cause.
However, while facts and figures add credibility, what really hits the point home are the real stories from Zappos employees. Stories are highly relatable and tap into our emotions, making them much more memorable. (highlight to tweet) Add in an inspiring video featuring Zappos employees completing their bucket list items, and it’s easy to see how the company could start a movement where customers and employees join together to #TakeTheLeap.
Will the President and Congress agree? While that’s up for debate, it’s hard to fault Zappos for trying.
To learn more and sign Zappos’ petition, visit Change.org.
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Why Zappos Wants to Create a New Holiday
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Wednesday, March 2, 2016
5 Ways To Use The Anchor Audio App For Business
Have you heard buzz around the new audio app, Anchor? Anchor allows you to record and share soundbites (called “waves”) of yourself talking. Anchor’s tagline is “Radio by the People” Sounds pretty simple right? What’s causing such a stir is the way Anchor makes it so easy for anyone to record short audio clips, then share them […]
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Kim Garst
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